ecoBirdy's Richard Armchair in Milan Design Week Campaign

Richard Armchair by ecoBirdy is featured in the trailer of Salone del Mobile.Milano 2025 by Bill Durgin.

The campaign “Thought for Humans” has been designed by the New York artist and photographer Bill Durgin—famous for deconstructing the human body in his work. In the video, Durgin captures the profound connection between design and the human experience.

We are honoured that our Richard Armchair—a piece with an organic shape, soft lines, and a robust structure crafted from recycled materials—has been chosen to be part of this meaningful campaign, celebrating the harmony of sustainability, creativity, and humanity.

ecoBirdy at Salone del Mobile.Milano 2025

Salone del Mobile.Milano has been the most renowned annual fair of the design world, where creativity meets innovation and ideas spark fruitful collaborations. Here, evolutions take shape, as passion and skills for furniture design are shared across generations, ultimately enhancing our lives through thoughtful design.

ecoBirdy is looking forward to its participation in the fair for the second time. Inviting visitors to explore the deep-rooted connections between humanity and design, light and matter.

Find us at Pavilion 18, Booth A01 B02 from 8 to 13 April 2025.

Shop the furniture from the campaign

Richard Armchair Faded-White

The Richard Armchair is designed to universally fit any private and public spaces. Its ergonomic seat maximizes postural support and makes the armchair suitable for working areas and extended time usage. The armrests are also designed to provide support without being invasive, while an embracing backrest makes the armchair comfortable. The two legs of the armchair give it an elegant and distinctive silhouette, and at the same time they are built to give stability and balance.

The furniture is made of ecothylene®, a recycled and recyclable plastic material developed by ecoBirdy. The company has implemented social and environmental responsibility in every aspect of its business, that’s why ecoBirdy has been acknowledged by B corporation since 2019.